International
We would like to open new “Lidl Arena” worldwide.
“Lidl Arena” is a mini-pitch (4-a-side) football arena that we opened in Latvia in the end of 2020.
With years of experience, we have refined a concept that caters to a broad audience, including children, families, amateur enthusiasts, and professional athletes. Our arena hosts a diverse range of activities, including tournaments, training sessions, masterclasses, and social events. Additionally, we provide a dynamic space for corporate gatherings, business conferences, and seminars.
The overwhelming positive feedback we have received over the years in Latvia is a testament to Lidl Arena’s significant impact on the local community and football ecosystem. Our model not only fosters engagement in sports but also strengthens social ties and promotes an active lifestyle.
Having demonstrated the success and sustainability of Lidl Arena in Latvia, we are now prepared to expand this innovative concept to other countries, bringing the same benefits to new communities.
We require no external investment or grants. Our team is fully prepared to design, construct, and operate the arena independently, ensuring a seamless and efficient implementation of the Lidl Arena concept in new locations.
For children, we offer a comprehensive range of activities designed to enhance their football skills, foster teamwork, and create unforgettable experiences. Our programs include:
Training sessions to develop technical and tactical abilities.
One-on-one coaching for personalized skill improvement.
Tournaments to encourage friendly competition and sportsmanship.
Football camps providing immersive training experiences.
Birthday parties with engaging football-themed activities.
Quizzes to make learning about football fun and interactive.
Kindergarten and school programs to introduce football to young learners.
Special events, including inflatable attraction days and expert-led masterclasses.
Additionally, we provide football field rentals for various training and recreational purposes.
For families, we offer a variety of engaging activities that promote inclusivity, bonding, and enjoyment of the game. Our programs include:
Quizzes to create fun and interactive football-related challenges.
Training sessions and camps specifically designed for orphans and individuals with disabilities, ensuring accessibility and equal opportunities for all.
Family-oriented events, including themed parties and dedicated family days to bring loved ones together through football.
Additionally, we provide football field rentals for recreational play and private events.
For amateur and grassroots football enthusiasts, we organize competitive and recreational tournaments, fostering community engagement and a passion for the sport. Additionally, we offer football field rentals, providing a high-quality venue for training, friendly matches, and independent play.
For professional players and teams, we offer specialized training sessions, high-level football tournaments, and team-building events designed to enhance performance, foster collaboration, and provide a top-tier football experience in a professional environment.
Kristofers Ritovs
Founder and CEO of “Lidl Arena”
kristofers@lidlarena.lv
References
I can confidently say that Lidl Arena is the most modern football arena in Latvia and an important partner for us. Built and operated privately, it has had a huge impact on youth football and the local community.
I fully support their expansion abroad and trust their strong, dedicated team to bring the same success internationally.
Vadims Ļašenko – President of the Latvian Football Federation
As a former professional footballer, I’ve seen many football projects, but Lidl Arena stands out. It’s more than just a mini-pitch arena—it’s a place where kids, amateurs, and professionals come together to enjoy football in a modern, well-organized environment. The passion and dedication behind this project are incredible.
Lidl Arena is changing the game in Latvia, and I have no doubt it will be just as successful internationally.
Māris Verpakovskis – General Director of the RFS
Lidl Arena is a valued and trusted partner, consistently delivering exceptional football experiences and community events.
Our collaboration, including the successful EURO 2024 Fan Festival, has showcased their professionalism, strong organization, and commitment to excellence.
With a proven ability to engage communities and host high-quality events, Lidl Arena stands out as a premier venue and reliable partner for future initiatives.
Tomass Delle – Head of Marketing at Lidl Latvija
As the Chairman of the Sports Committee in Latvia, I have seen firsthand the positive impact Lidl Arena has on the community.
It is more than just a football venue—it is a hub for engagement, inclusivity, and sports development. With its modern facilities, well-structured operations, and commitment to hosting events, Lidl Arena makes football more accessible and enjoyable for all.
Their professionalism, dedication, and innovative approach align perfectly with Latvia’s sports development strategy, and I fully support their growth and future initiatives.
Dāvis Mārtiņš Daugavietis – Chairman of the Sports Committee in Latvia
Key Events
FIFA President Gianni Infantino visited Lidl Arena and was impressed by its innovative concept. He praised it as more than just a football facility—a dynamic hub for youth, grassroots, and professional football. Infantino highlighted Lidl Arena as a leading example of private initiatives driving football development, reinforcing its global credibility and potential for international success.
UEFA President Aleksandr Čeferin visited Lidl Arena and was highly impressed by its innovative football infrastructure and community-driven approach. He recognized Lidl Arena as a model facility that successfully combines youth development, grassroots football, and high-quality event management.
Čeferin praised the arena’s modern concept, professional organization, and strong engagement with local communities, highlighting it as an example of how private initiatives can contribute to football’s growth. His visit reinforced Lidl Arena’s credibility in the European football landscape, showcasing its potential for expansion and long-term impact on the sport.
In 2024, football legend Andriy Shevchenko visited Lidl Arena, where he met with fans and Ukrainian refugees. He expressed deep gratitude for the arena’s efforts in supporting refugees through football programs, community events, and a welcoming environment.
Shevchenko praised Lidl Arena’s dedication to inclusivity and social responsibility, highlighting its positive impact on those affected by the war. His visit reinforced the arena’s role as not just a sports facility, but a place of hope, unity, and support for those in need.
Innovations
Open-Court Football Experience
Once a week at 8 PM, football enthusiasts can join our Open-Court session—no team required! Players arrive individually and are grouped into teams on the spot, recreating the spontaneous, free-spirited matches we all enjoyed in childhood. Participants can play for as long as they like, making it a perfect opportunity to meet new people, stay active, and enjoy the game in a relaxed and inclusive environment.
King / Queen Tournaments
Our King / Queen Tournaments offer a unique twist on 4-a-side football. Players register in pairs, but each match teams them up with a different duo, ensuring dynamic gameplay and new partnerships throughout the tournament. This format not only adds an exciting challenge but also determines the truly strongest pair based on individual and collective performance across multiple games.
Project for Ukrainians
Every Sunday evening, our arena is exclusively reserved for the Ukrainian community, providing a safe and welcoming space for them to play football, engage in football-related games, or simply connect with others. This initiative is completely free and open to kids and adults of all genders, offering a supportive environment where they can enjoy the game, unwind, and feel a sense of belonging.
YouTube Live Streams
Every tournament is live-streamed on YouTube, allowing family, friends, and fans to watch the action in real time. Players can relive their best moments, analyze gameplay, and share their epic goals and highlights with a wider audience anytime.
Support for the Local Football Federation
We actively collaborate with the local football federation, helping to spread important news, updates, and announcements through our newsletters and social media platforms. As a trusted partner, we ensure that federation initiatives, events, and programs reach a wider audience, strengthening the local football community.
Big Football Games
We bring extra excitement to the game with football-inspired activities like Football-Darts, Football-Pool, and Football-Golf. These fun and engaging formats combine traditional football skills with elements of popular games, offering a unique and entertaining experience for players of all ages and skill levels.
All-in-One Venue
Our facility offers a seamless event experience, combining a conference zone, lunch area, and football fields—all in one location. Companies and organizations love the convenience of hosting meetings, team-building events, tournaments, and social gatherings in a single, fully-equipped venue, ensuring a smooth and efficient experience with all necessary services readily available.
Exceptional Service with Exclusive Free Extras
We go beyond just football by offering a premium experience with a range of free extras, including parking, footballs, training bibs, a sauna, a kids’ entertainment zone, drinking water, a warm-up area, and exercise bikes. Plus, our on-site cafeteria ensures players and visitors can relax and refuel, making every visit comfortable and enjoyable.